Video Landing Page – Alexandria Abramian

Jackie recently landed a big story in Domino Magaz

Jackie recently landed a big story in Domino Magazine. A feature article with a linkback to her website, an endless supply of quotes and even a list of her favorite Ikea items.

Three months ago, Jackie was not sure this was possible. In fact, she was pretty certain it wasn’t. She had been too busy to get any recent work photographed, and a pandemic move from Los Angeles to New York City had her focused on getting established in a new city. Jackie is not a millennial, an influencer or particularly comfortable on social media. She’s a grandmother to teenagers who visit her because they want to.

So how did Jackie score such a massive media hit?

By mining her media gold and sharing it with the press.

To do this, Jackie dug deep into her unique approach to transforming Ikea staples into bespoke home statement pieces. In her own home, she has covered the same Ikea benches over and over again. Ditto armchairs and beds. She has rewoven wicker chairs. Swapped out legs on storage pieces. Her renovation efforts cost far more than the original pieces.

Typical? No.

Extreme? Possibly.

Exactly what editors want? 100 percent.

Here’s what was NOT required to land this media homerun: A celebrity client (this was her own home). Current photography (this project was five years old). A media connection. (Jackie pitched this editor at Domino cold.)

Here’s what IS required: Knowing how you are different from every other designer out there; not how you measure up to them.

That’s what editors are dying to know: How you are unique from everyone else. A unicorn.

Dig deep. Find your gold. Share it with the world.

Jackie, I admire you. I am inspired by you. I’m so lucky to know you.

For interior designers interested in mining their media gems and scoring PR homeruns, I’m opening a second Fall PR Intensive starting October 5th. DM for details. 💚

@jacklynnc

Editors are saying the farmhouse is over. They wan

Editors are saying the farmhouse is over. They want color. The bolder the better.

Your clients, however, are clamoring for the farmhouse.

If you’re aware of the PR farmhouse dilemma, you may feel stuck between a rock and a beige place.

But here is the good news. There is a way to keep clients happy AND get noticed by editors at the big design bible publications. Promise!

Link in bio. 💚💚💚

There are 8 spots at the Fall PR Intensive table.

There are 8 spots at the Fall PR Intensive table.

That’s it. I keep it teeny tiny. So that I can be your PR Coach and your very own Editor-in-Chief.

Coming? The Fall PR Intensive party starts on September 7th. No guest goes home empty-handed.
💚💚💚

Last week I spoke with an interior designer. “I

Last week I spoke with an interior designer.

“I see the same designers getting in magazines over and over again. I can’t seem to break in.”

It’s a common complaint. From the outside, PR looks like a member’s only club. A few get in. Most stay out.

Your brain convinces you…

You need a celebrity client to get press.

Or a million Instagram followers.

Or media connections.

But you don’t need any of that.

Here’s all you need: Knowing who to pitch. How to pitch. And what to pitch. This is the skill of communicating with editors. So that your work stands out and gets published.

When you have this skill, you get press in magazines like Rue, Domino, Sunset, Elle Décor… even Architectural Digest.

Without paying for expensive PR services.

My next PR Intensive starts on September 7.

It's 3-month program where you learn how to get amazing press.

Want to know more? I’m hosting a Zoom call this Friday at 9am PST to show you exactly what we do inside the group.

Sign up in bio. 💕

📸 @beccabatistaphoto

“This is addicting” That’s what two differ

“This is addicting”

That’s what two different people told me last week. They were describing the feeling of getting their work published in the media.

The more press hits you score, the more media placements that start stacking up on your website, the more your brain says, “More, please.”

These are some – but not all! – of the Summer 2021 PR Intensive’s recent media hits.

Looking to get your interior design work featured in the press?

The Fall 2021 PR Intensive starts September 7th.

DM for details. 💚

A person in my Summer PR Intensive called me cryin

A person in my Summer PR Intensive called me crying last week.

Her work was just featured in Sunset magazine. A juicy placement that scored lead position on its website for FIVE days. And counting.

It wasn’t just personally meaningful to her. It’s also professionally meaningful. This is the kind of media placement that can change the trajectory of her interior design career.

Let’s talk about YOU. Are you a designer whose work is NOT appearing in design magazines?

If so, let’s change that. My Fall PR Intensive starts September 7th. DM for details.

📸 @beccabatistaphoto